Free Leafy Greens

Strategist / Content Creator

Free Leafy Greens is a local business in Hudson, OH that grows three varieties of lettuce using hydroponics and automated technology, currently selling to regional supermarkets Giant Eagle, Acme, Kreiger’s, and Buehler’s. They began distribution at the start of 2020 without a major budget for marketing. I developed a marketing plan to focus on creating social media content that resonates with the company’s local audience, in addition to informing potential customers about the benefits of an automated growing system. Additionally, I created paid advertisements on Facebook and Instagram to increase brand awareness.

Check out this #vegetarian #bltsandwich using a Kaiser roll, mushroom, tomato, mayo, and our leafy greens! #handsfreecultivation #ohiofarm #ohiofarmers #ohiohealth
We had so much fun with @kickinitwithkenny yesterday! Our team had the wonderful opportunity to take Kenny through our fully automated process. If you had the chance to catch the segment and want to try out our leafy greens, you can find them at loca
Close-up shot of our leafy greens! Our greens are cut and packaged immediately when they have completed their growth cycle, then shipped to stores within 24 hours. Come purchase time, our product is as fresh as possible! 🥬 #handsfreecultivation #o
Creation from one of our #ohiolocals Alison who loves our leafy greens! She made this salad with cucumbers, tomatoes, cranberries, croutons, and spiced pecans! #handsfreecultivation #ohiofarm #ohioproduce #healthyeating
Safe from seeding to packaging • These leafy greens journey through an automated system from seed to leaf! #handsfreecultivation to give you peace of mind 🌱 #foodsafety #ohiolocal #ohiofarm #shoplocal #freshproduce
Delicious grilled veggie sandwich from @theforkknife ! Check out their location in Hudson for great, fresh meals—some of which include our leafy greens! #eatlocal #shoplocal #ohiolocal #handsfreecultivation #ohiofarm
Key points of differentiation to guide content development

Key points of differentiation to guide content development

Video Promotion

I created this video to highlight the team members, and what they love about working in the greenhouse. This video served as the content for the Facebook ad campaign, as described below.

Facebook Ad

We ran a paid Facebook campaign from July 6 - July 20, and saw a 743% increase in page likes. The ad featured the video shown above.

 

Page Likes

 

Campaign Performance

Previous

MIT Technology Review
Next

Her Campus